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Step 1
THE APPROACH
Needs Analysis
teleCAT will analyze your current prospecting and sales process
and prioritize a set of action steps that will have the greatest
impact on your results.
Action Plan
teleCAT will then organize these action steps into a clearly
defined set of deliverables that will serve as a blueprint for a
successful sales process.
Step 2
THE SETUP
Define your value proposition
teleCAT will help your company determine the value proposition of
your services, and develop methods of communicating this value in
terms your target market will understand. teleCAT's
solution-selling approach to sales will provide your prospects
with a better understanding of your company’s unique product or
services.
Target Market Identification / List Acquisition
teleCAT will identify and test your target market, including
sourcing and development of appropriate contact lists. We will
provide you with a clear understanding of your market and help you
identify and discover new market verticals. teleCAT can also help
you source the most up-to-date, detailed, and accurate lists
available.
Step 3
THE MESSAGE
Scripting your message
teleCAT will help you script a message that will have maximum
impact on your prospects. Scripting will include telephone and
email script content, and effective benefit statements.
Sales Materials
teleCAT will create a set of dynamic sales and marketing materials
that deliver an effective and consistent message to your prospects
thereby shortening your sales cycle. These may include online
demo, product PDF, html email, etc.
Step 4
THE ACTIVITY
Outbound Sales and Marketing Activities
teleCAT will provide your company with proactive, outbound lead
generation that will maximize the number of qualified prospects
coming into your company. This step involves making contact with
companies from targeted databases, contacting the appropriate
"decision maker" in each company, delivering your value
proposition, and setting up qualified appointments for your sales
force.
Qualified Sales Prospects and Tracking
teleCAT will provide essential information on each prospect to
your sales team. This information will allow your sales team to
clearly understand the correct approach required for each
prospect, increasing your closing percentages. Qualified sales
leads will include companies that have the financial capabilities,
a strong interest in your products or services, and the
decision-maker(s) of the company.
Step 5
THE REPORT
Detailed Analysis Report
teleCAT will review and extrapolate the calling results, prepare
documentation for the entire program, and provide all materials
and learning for future training purposes.
Detailed Recommendations Report
teleCAT will provide you with a set of qualitative recommendations
on your sales process that will maximize your sales results and
overall profitability. The recommendations report includes our
recommendations on ways to maximize the results and generate more
revenue based on actual facts. This report will allow you to
re-evaluate your current situation, and use the information that
we have found to help your company generate more revenue. |
