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SEMINAR FULFILLMENT
teleCAT can setup
and secure appointments for seminars, events, and corporate
information days. teleCAT documents each interaction with each
potential attendee in an appropriate database. The collected
information is provided in a proprietary report and is also an
invaluable source of feedback that can be used to change, or
improve future seminar events. From qualifying and inviting
prospective attendees to confirming their attendance, teleCAT can
drive and ensure your event or seminar is well attended by highly
qualified prospects and decision makers. The collected information
is provided in a proprietary report and is also an invaluable
source of feedback that can be used to better understand and
improve future seminar offerings.
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Step 1
THE APPROACH
Needs Analysis
teleCAT will analyze your current seminars or events and
prioritize a set of action steps that will have the greatest
impact on your results.
Action Plan
teleCAT will then organize these action steps into a clearly
defined set of deliverables that will serve as a blueprint for a
successful seminar attendance.
Step 2
THE SETUP
Define your value proposition
teleCAT will help your company determine the value proposition of
your services, and develop methods of communicating this value in
terms prospective attendees will understand. teleCAT's approach to
seminar attendance will provide your attendees with a better
understanding of your company’s unique products or services.
Target Market Identification / List Acquisition
teleCAT will identify and test your target market, including
sourcing and development of appropriate contact lists. teleCAT can
also help you source the most up-to-date, detailed, and accurate
lists available.
Step 3
THE MESSAGE
Scripting your message
teleCAT will help you script a message that will have maximum
impact on your prospective attendees. Scripting will include
telephone and email script content, and effective benefit
statements.
Sales Materials
teleCAT will create a set of dynamic marketing materials that
deliver an effective and consistent message to your attendees
inviting them to the seminar as well as providing follow up emails
to confirm their attendance.
Step 4
THE ACTIVITY
Outbound Marketing Activities
teleCAT will provide your company with proactive, outbound seminar
attendance fulfillment that will maximize the number of qualified
attendees coming to your seminars or events. This step involves
making contact with individuals and companies from targeted
databases, contacting the appropriate "decision maker" in each
company, delivering your value proposition, and booking the
appropriate time and date for the seminar.
Outbound Attendee Tracking
teleCAT will provide essential information on each attendee to
your sales team. This information will allow your sales team to
contact and follow up with the attendees after the seminar.
Qualified attendees will include companies that have the financial
capabilities, a strong interest in your products or services, and
the decision-maker (s) of the company.
Step 5
THE REPORT
Detailed Analysis Report
teleCAT will review and extrapolate the calling results, prepare
documentation for the entire program, and provide all materials
and learning for future training purposes.
Detailed Recommendations Report
teleCAT will provide you with a set of qualitative recommendations
the seminar that will maximize your overall results. The
recommendations report includes our recommendations on ways to
maximize the results for future programs based on actual facts.
This report will allow you to reevaluate your current situation,
and use the information that we have found to help your company
generate more revenue. |